As previously noted, modem-swap campaigns are among the 3 most popular use cases carried out on PerfTech’s in-browser messaging platform. During September and October of this year at a large ISP customer, 3 consecutive modem-swap campaigns were launched, each for 4 days in duration and a week apart. The 3 campaigns were delivered to a separate set of approximately 8,000, 16,000, and 12,000 unique subscribers respectively. Significant actionable buttons within the messages allowed the subscriber to ‘Order on-line’, ‘Chat online’, or to ‘Remind me later’, with the results below. In addition, the subscriber could choose to contact the ISP via a direct phone number, however those results are unknown to us.
Button Campaign 1 Campaign 2 Campaign 3
Order online 21.0% 12.4% 10.6%
Chat online .2% .2% .2%
Remind me later 20.3% 19.5% 22.2%
Total Interaction 41.5% 32.1% 33.0%
Overall, the relatively short campaigns drove an interaction rate of approximately 35%, not including any direct phone engagement.